Friday, November 19, 2010


 "Decoded is many things at once. At its core, Decoded is an eloquent and candid memoir detailing the story of a man who was born in a Brooklyn housing project, spent his teen years dealing drugs on the streets of Trenton, New Jersey, and grew up to be one of his generation’s most successful artists and businessmen." via amazon

Jay-Z's new book is out 
and in Jay-Z style, 
is all about town.
Teaming up with Gucci,  the two 
brilliantly combined their efforts
when Gucci's 5th Ave windows featured
a black leather jacket with two pages
of the book printed in the lining.
Then there was the ad campaign -
in conjunction with Bing where pages of the book were 
placed in locations around the world- each location 
with related content featured on Bing ie..
swimming pools, pool tables, designer clothing racks etc.
Not to mention his ease of 
commanding an interview (where you least expect it)...
I love it all and can't wait to 
read the next installment.