"In case you haven't heard, i.e. if you're not on Twitter, the concept of a working weekend was taken to new levels over the past few days by the 48 Hour Magazine team, who came up with what they described as "a raucous experiment in using new tools to erase media's old limits." Which is to say that they decided to push all previously understood publishing boundaries and attempted to "write, photograph, illustrate, design, edit, and ship a magazine in two days."
This until now was unheard of.
In the 10 days before kick off, over 6,000 people signed up to take part the 48 Hour Magazine experiment and during the production time the editorial team received 1,502 submissions. That's a lot of people crafting and creating for this unpredictable and unprecedented concept of a 48 hour magazine.
"48 Hour Magazine's greatest triumph is that it motivated thousands of people to create something original, without knowing whether or not it would be used, just for the pure unbridled sense of joy, fun and pumping adrenalin that comes from being under a tight deadline and in the race."